What is the Digital Marketing Trends this 2020?

As they say, “The only constant in this world is CHANGE.” True enough that the world we are living in today is constantly changing from the physical world to the digital world. 

Not only that but the digital world, throughout the years, has been continually evolving. From the radio as the only source of entertainment and information to black and white television which eventually evolved to colored. Today, everything becomes very accessible because of mobile phones. The world keeps on changing, so as people’s preferences. 

Can digital marketing keep up with these changes? People want better services. Businesses want more clients and bigger profits. These new trends could be the answer to that. 

So let’s now take a look at the possible Digital Marketing trends that may emerge this 2020.

Artificial Intelligence

Artificial Intelligence is widely used nowadays. It comes in the form of chatbots or of voice searches like Siri or Google search. It is widely used by a lot of businesses for the following reasons:

-Convenience of time

-Lower costs

-Generate leads and many more… 

2020 and beyond–Artificial Intelligence will be the difference-maker for your business to soar even higher. 

Influencer Marketing 

By definition, influencer marketing is using the power of an influencer to influence potential buyers of a product or service by recommending it on social media. We see online influencers like Alex Gonzaga, Ivana Alawi, and others making waves online. These influencers have hundreds and thousands of followers so as the views in their uploads. This is basically the reason why different companies are now hiring these online influencers to promote their products and services. 

Influencer marketing is one of the digital marketing trends that we may see growing and a lot of businesses venture into this type of digital marketing.

Social Media Stories

All of us love stories. It’s exciting to hear stories from the people we love or from the people we know. Humans are social beings and stories that make our lives even more colorful. It is one of the reasons why Social Media Platforms invested in stories.  Stories feature is widely used in most, if not all, social media platforms. 

Fun fact: Snapchat was the pioneering social media platform for stories. The rest of the social media platforms such as Facebook stories, Instagram stories, Youtube’s reels, Twitter moments, and Skype Highlights followed as they saw the effectiveness of stories.  

This 2020, more people will take part in using the stories feature of these social media platforms by sharing what is going on with their lives. Businesses will also capitalize on this feature so that they can advertise their services and products through stories. Watch out for it! 


People can’t live a day without watching videos on Social Media. There are famous videos that social media users can watch online like NAS daily, Insider (Food Insider, Tech Insider, etc.), and many more. We watch these videos basically because of entertainment and information.

A lot of companies like Jollibee have started producing their own, “Kwentong Jollibee” since 2016. Until this 2020, their videos are still well-received by social media users because “Kwentong Jollibee” makes people relive their Jollibee experiences–brokenhearted moments, happy family moments, and many more. Other companies have entered the scene and they have captured a lot of social media users online simply because videos like these easily appeal to one’s emotion. 

Creating video content is available on different social media platforms like Facebook, Instagram, YouTube, and many more. Yes, everyone can do it, but the quality of the content is always the game-changer.  Add it up on your social media pages or websites and it will more likely be patronized by people. 

For sure, more and more businesses are already taking advantage of it this 2020. As for you, will you take advantage of it?

Social Media Commerce 

Social Media platforms like Facebook and Instagram have stepped up their game by integrating e-commerce features on their platforms. It makes it easier for social media users to look for the things they want and purchase it, even without having the idea of leaving social media platforms. People nowadays will always choose convenience over anything else. 

So if you are a consumer looking for your favorite clothing brands, there’s no need to bother leaving your social media account. Just visit their page and purchasing is just a click away. See how amazing that is! 

2020 is the year that a lot of businesses will make a jump to venturing social media commerce as part of their business plan for attracting more customers. Social media, for sure, is a very effective platform to reach not just thousands but even millions of people around the globe. 

For ordinary people like you, you can try it out if you intend to start your own business. This is a very great platform for micro-businesses to reach more people. 

Better Content Dominates the S.E.O or Search Engine Optimization.

Last November 2019, Google has added the BERT System in the major updates to its search engine algorithms. It is designed to help Google understand the natural language of people using the search engine. However, one of Google’s Webmaster Trends Analysts John Mueller, advised individuals to focus on page relevance–page quality, page speed, and many more, instead of focusing on the technical aspect of the BERT system.

So in order for your business’s website to rank higher on Google’s search engine, it needs to have better content and a better website. It is a daunting task to do but everything is all worth it if businesses hire SEO companies to do the SEO work for them than doing the SEO work alone. 

This 2020, it is all about better content in order to rank better on Google Search. 

These are the Digital Marketing Trends this 2020 that can help businesses, as well as ordinary people, to get in the loop of what is new in the Digital Marketing world. Choose a digital marketing strategy that fits your business needs and budget, and see how these will help your business grow this 2020 and even beyond. 

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